Yesterday, I went to see Pitch Perfect 2 and I was totally inspired but before I tell you about that experience, I want to turn you over to my friends at Campaigner Email Marketing. They put together this fun and informative post and infographic that will help you make sure your marketing emails hit the right note every time!
Take Personalization To a Higher Octave
When the Bellas realized their standard renditions of all-female classics weren’t making the cut, they found the key to their comeback was to switch up their repertoire and personalize their performance for the crowd. Taking a note from the Bellas’ success, effective marketing campaigns require personalization and knowing your audience. But it’s more than just inserting a name into the subject line, it’s about offering content and images directly targeted to your recipients’ demographics or preferences. With tools like Campaigner’s new Dynamic Content, one email can render different content for specific groups by taking into account gender, age, region, purchase history, level of engagement and more. Perhaps you reward your most engaged users with 10% off and two tickets to see Pitch Perfect 2 and the less engaged contacts receive 5% off and one ticket. Whatever offer or message you provide, tailor the content accordingly to get a standing ovation from every customer.